All customer stories

How a Major Grocery Chain, Foodstuffs, Drives Digital Transformation

  • Establishing a comprehensive and dynamic overview
  • Maturing into a cross-functional EA team for all business areas
  • Utilizing automation and agile tooling
Ruth Rostrup Ruth Rostrup
100 years
serving New Zealanders
700
supermarkets
100%
New Zealand owned and operated

"From interviewing stakeholders, common but surprising themes like a lack of true ownership come up."

Tom Nelson
Principal Architect at Foodstuffs
Challenge

Gaining An Overview of a Vast Operation

  • No clear overview of roles - Lots of overlap across hundreds of employees in the IT organization alone created challenges for planning change

  • Lack of ownership - Sprawling organization made it hard to assign ownership and create a single source of truth

  • Legacy industry - A physical product going from hand to hand creates challenges for keeping costs down

  • Strategic focus -  Needed to drive strategic conversations about capabilities

Approach

How Ardoq Helped

 

"We can provide services (e.g., roadmapping) by leveraging automation and tooling that allows us to do this easily without sinking a lot of time."

Tom Nelson

 

Benefits

Key Outcomes With Ardoq

For the whole organization:

  • Quick time-to-value, with key ownership insights to involve the right people from the very start of a change project

  • Successfully driving engagement with visual data, telling informed stories to key stakeholders
  • Deeper, data-driven customer insights help build the product knowledge base, meaning a more tailored customer experience

For the Enterprise Architects:

  • Dynamic data-driven EA that is both flexible and automated

  • EA team that is primed to be more cross-functional with a rolling focus across the whole organization
  • The value of EA data is now better understood across the business
About

Foodstuffs

Foodstuffs is New Zealand's largest retail grocery organization. Split into 2 entities, Foodstuffs North Island Ltd and Foodstuffs South Island Ltd, all 700+ stores are owned and operated by local grocers.

Alongside its iconic retail brands, the organization also owns full logistics chains, trucking companies, warehouses, and more. 

Ruth Rostrup Ruth Rostrup Ruth is an independent UX writer. Originally from England, she's spent the last several years building a name for herself in Oslo as a no-BS words nerd and advocate for delightful customer journeys.
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